> For the complete documentation index, see [llms.txt](https://impactventure.gitbook.io/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://impactventure.gitbook.io/home/building-impactful-business-models/finding-product-market-fit/design-repeatable-impact-model.md).

# Design repeatable impact model

## Introduction

**What is it and how does it align with traditional venture building?** 

Designing a repeatable business model is a key step in a growing venture’s journey. Good impact practice here means designing the business model with the long-term impact objectives of the company in mind. For example, designing a value proposition around fixing a social problem, reaching underserved groups and leveraging creative revenue models. 

**How does it drive impact?** 

A repeatable impact model unlocks a path to sustainability and scale which locks in impact, preserving it over time. 

**How does it drive commercial value?** 

Impact can be a source of value in many ways (including reducing risk and driving retention). Baking it into the business model will help to lock in these benefits and ensure that impact is a driver of organisational performance over time.

## In practice

**What does good look like?**

This is a relatively new area that founders and investors are thinking about. Intuitively it makes sense that a business model has to be aligned with impact to build a business capable of performing well and achieving positive outcomes. What exactly that looks like is still unclear. More thinking has been done on the revenue model (see [impact go-to-market](/home/building-impactful-business-models/finding-product-market-fit/impact-go-to-market.md)). 

**Some examples:**

Sadly, we don't have any, if you know of any, please do [reach out](mailto:nandreou@bigsocietycapital.com)!