> For the complete documentation index, see [llms.txt](https://impactventure.gitbook.io/home/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://impactventure.gitbook.io/home/impact-fundamentals/why-does-impact-matter-to-investors.md).

# Why impact matters to VCs

Impact matters to venture managers for three reasons: 

1. **Attracting and winning the best entrepreneurs** - Big Society Capital's analysis of early stage venture programmes/funds suggests that between 25-40% of the UK's emerging venture pipeline is impact oriented. [Atomico data](https://stateofeuropeantech.com/chapter/better-ideas-better-companies/article/collective-mission/) suggests this is between 15-20% for Europe (a 33% increase over the last five years). These founders will want investors who can help them realise their full ambitions.
2. **The best businesses will increasingly be impact businesses** - if we accept that impact can be a[ source of value for startups ](/home/impact-fundamentals/why-does-impact-matter-to-startups.md)then startups leveraging impact will outperform over time.   
3. **LPs are increasingly caring more about impact** - See [writeup of a recent roundtable BSC held with LPs interested in impact](https://bigsocietycapital.com/latest/limited-partners-growing-appetite-for-impact-in-venture-investing/).