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Founder Impact Playbook
  • Welcome!
  • Impact Fundamentals
    • What is impact?
    • How is impact created?
    • Why impact matters to startups
    • Why impact matters to VCs
    • Types of Impact
      • Impact on people
      • Changing systems
  • Building Impactful Business Models
    • Overview
    • Building a product
      • Founding team impact ambition
      • Understanding the impact problem
      • Articulating an impact thesis
      • Iterating for impact
    • Finding product-market fit
      • Impact go-to-market
      • Design repeatable impact model
    • Scaling up
      • Impact measurement
      • Impact-driven market expansion
  • The legal bit
    • Terms & Conditions
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  1. Impact Fundamentals

Why impact matters to VCs

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Last updated 3 years ago

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Impact matters to venture managers for three reasons:

  1. Attracting and winning the best entrepreneurs - Big Society Capital's analysis of early stage venture programmes/funds suggests that between 25-40% of the UK's emerging venture pipeline is impact oriented. suggests this is between 15-20% for Europe (a 33% increase over the last five years). These founders will want investors who can help them realise their full ambitions.

  2. The best businesses will increasingly be impact businesses - if we accept that impact can be athen startups leveraging impact will outperform over time.

  3. LPs are increasingly caring more about impact - See .

Atomico data
source of value for startups
writeup of a recent roundtable BSC held with LPs interested in impact